Vibrant moments from Hatsune Miku Magical Mirai 2025

We’re back at Magical Mirai 2025, the annual event celebrating Hatsune Miku’s birthday with concerts and an exhibition. This year, the event took place not only in Tokyo and Osaka but also in Sendai for the first time.

We were lucky enough to attend multiple days, including the press day on August 29 at Makuhari Messe, Tokyo, so we could focus a full day to report and share our experience with you.

Let’s jump in and take a look at some of the highlights from this year!

The excitement never fades as you ride down the escalator, descending into a sea of Hatsune Miku fans. Stepping into this space truly feels like entering a Miku haven.

As you enter the space, you will be greeted by cute illustrations of Miku and her friends, and even a life-size Miku who stands out like a shining star.

If you want to bring a piece of Miku home, you can always grab the 1/7 scale figure of the Magical Mirai 2025 version. Although the pre-order period has already ended by now, be sure to keep an eye out when it goes on sale in July 2026.

Official merchandise is available at the event, but make sure to arrive early, as some items tend to sell out fast!

GOODSMILE RACING showcased this year’s Racing Miku car, fully decked out in Miku decals. For those who stopped by at certain hours would receive their clear file (folder) featuring this year’s Racing Miku illustration on one side, and a 15th-anniversary design on the other.

GOODSMILE RACING merchandise could also be found, including the Racing Miku 2025 happi coat. In retrospect, I regret not picking one up, seeing how great this year’s illustration turned out.

A deformed balloon-like Miku figure caught our attention in the midst of our adventure!

Other deformed characters that caught our gaze were these plushies. It looked like smug Kagamine Len had taken the spotlight in this booth.

Not to be outshone by Len, we spotted Rin in cosplay alongside him. Both stood out in their glossy outfits and had their hair and makeup styled perfectly for the look.

Magical Mirai typically emphasizes letting visitors take part in creative activities, such as decorations and workshops. This year, following the theme “Starry River in the Sky”, you could even draw your own star mascot.

Besides getting creative yourself, there’s a section where you can enjoy the works of music producers. Called the “Creators Market”, this area lets you buy music and even interact directly with the producers.

For me, this is easily the most exciting part of the exhibition. Opportunities to meet the producers are rare, since they don’t perform live shows as often—or at all—as typical rock bands.

We picked up several releases from artists such as Pinocchio-P, Utsu-P, buzzG, PolyphonicBranch and more.

Some of these music producers contributed to the mobile rhythm game “HATSUNE MIKU: COLORFUL STAGE!“, which had a booth at the exhibition. At the booth, it featured life-size cutouts of several characters from the game, and a large vertical screen displaying an animated Miku donned in this year’s Magical Mirai outfit.

If the Miku on the giant screen caught your eye, you can actually take a virtual Miku with you anywhere! Through “XMarket”, the official platform for “HoloModels” digital figures, you can purchase characters to use in virtual environments. In this case, here, they are showing how you can carry a pocket-sized Miku in your bag.

Or how about Miku keeping you company as a “Desktop Mate”?

Another game where Miku appears in is the new Sonic racing game, “Sonic Racing: CrossWorlds”, part of Project ONSOKU.

The collaboration features five original songs by producers Camellia, “Ponchi♪”, Yunosuke, “cosMo@Bousou-P”, and Kairiki Bear. Their songs can be heard in the game, and you can see Kairiki Bear’s track “SAI LOVE JINSEI RUNNER” being promoted on the screen to the left.

We happened to stumble upon Luka and KAITO cosplayers.

Not only that, there’s also a Senbonzakura booth that frequently make their return to the event!

Jumping over to the AOZORAGEAR booth, we could discover a slew of cooking tools that could be used for camping or other outdoor activities.

If you’re hungry for more goods, there was a special collaboration with Miyagi prefecture offering a variety of local-themed foods, tied to Magical Mirai taking place in Sendai this year. These included cider, canned salmon, green onion in a bag, castella, zunda-mochi and more.

Perhaps because of its unusual nature, the Miku-branded canned salmon really caught our attention.

The bilibiliGoods booth drew quite a crowd, as these goods from China aren’t as readily available in Japan.

We met two Miku cosplayers who pulled off their looks exceptionally well.

The flower brand “developed in collaboration with anime and comics”, Start Flowers, exhibited an interesting floral photo area.

DBC, or Daihatsu Business Support &. Engineering Center Corp., was back again this year with their Miku-themed car and gear.

MEIKO’s 20th anniversary, which began in November 2024, continues to be celebrated well into 2025.

A corner with some literature, including the promotion on right that highlights Hiroyuki Itoh’s new book, the creator of Hatsune Miku. Titled, Sousaku no Mirai – “Hatsune Miku” ga Hokkaido kara Umareta Wake, this book details the story of how Hatsune Miku was created.

Let’s have a quick reminder of just how international Hatsune Miku has become over the years, as illustrated by these maps where visitors could place stickers to mark their origin. This was only the first day of the Tokyo Magical Mirai, and early in the day at that, so we’re sure the world map filled up even more by the end of the event!

Taking a look at the official photos from the last day of the Tokyo event, it was indeed a lot more dense now.

Onwards to the concert!

Each event day features two shows, and since photography is restricted in the venue, the footage below is provided by Crypton Future Media, the company behind Hatsune Miku.

The live concert was spectacular as always. Fans took charge of the chants and choreography with their light sticks, while the LED displays around the stage have become even more immersive and integrated each year, helping to really set the mood.

Even though the main focus is on Miku, it’s worth noting how skilled and professional the live musicians are, supporting her performances across two shows each day.

The energy in the venue, fueled by everyone’s passion and loud voices, captures the love people have for Miku and brings the whole event together. Being surrounded by so many fans sharing that excitement at once is an experience that’s hard to put into words.

Magical Mirai has always been on our agenda whenever we visit Japan, and this year was no exception. Meeting up with friends and connecting with other like-minded fans is always a highlight. The atmosphere alone is worth experiencing, and we definitely recommend giving it a try.

If this has sparked your interest—we hope it has—our advice is to apply for the ticket lottery early, as demand is high, especially if you’re aiming for the Tokyo dates.

For more, see what it is like to be part of the Hatune Miku band from our past coverage, or rediscover our highlights from Magical Mirai 2019. We also interviewed the creator of Hatsune Miku, which is quite an interesting read, so give it a look too!