Nu metal duo EMNW released the music video for their second exuberant single, Party Loud, on October 2. The new single, released September 25, presents fans a deeper look into EMNW’s new chapter.

EMNW’s signature flare comes out before a moment of music is even heard. Exploding in color is Party Loud‘s cover artwork. Similarly to the previous single, LOVING TO GET US BY, the cover artwork is again created by Tokyo contemporary visual artist GUCCIMAZE. With an abundance of experience in and outside of music, including work with Post Malone, Flying Lotus, Google, SONY, and UNDERCOVER, GUCCIMAZE showcases striking typography that blends effortlessly into EMNW’s musical world.

Party Loud, or by its Japanese title “Parira” (ぱりら), again sees EMNW blend a multitude of genres together to form a unique, whimsical expression of nu metal. Combining infectious Jpop hooks with crushing metal guitar riffs, Party Loud embraces EMNW’s ethos of “cute meets chaos”. Bold rap verses and sparkling choruses unite to provide fans more of what they love from EMNW.

Caught in a world of pink, EMNW express unfiltered chaos in Party Loud‘s music video. With infectious joy, EMNW eagerly lays down Party Loud, engulfed in cute imagery throughout every scene of the music video. Ending the music video with the words “Stay tuned”, EMNW keeps the excitement of the track by hinting at future activities. EMNW’s joy-filled world can be seen in full below.

As a part of the new chapter, EMNW takes on its biggest tour yet. A nine-city nationwide tour in Japan will introduce the world to EMNW’s infectious party anthems, with domestic and international tickets available. Additionally, announcements of guest artists such as Sezko, CVLTE, and SHO-SENSEI!! sweeten the deal even more. The full lineup of guest artists can be found in the tour entry below.

Members’ comments on “Party Loud”

Both halves of EMNW, Emma and Menu, as well as producer Kuboty, have shared with us some words on their latest single, Party Loud. Take a look below for their full messages.

Kuboty

I truly believe music breaks right through language barriers and borders. As a creator, I’m always asking myself what I can give back to the world, and my focus is purely on bringing energy and joy to as many people as possible. For EMNW, taking on the global stage isn’t just about making it big; it’s about creating real connections everywhere we go. The opening verse kicks off with tuning out the noise and living unapologetically. But it goes beyond just doing our own thing; it builds straight into throwing down together and making friends. My favorite line in the song is “We’ll be friends by the time we count to three”. Once we scream “3, 2, 1” together and jump into the chorus, we’re locked in as one! We also threw in a nod to Pokémon, a slice of Japanese culture that means a lot to us. I wrote Party Loud with the hope that EMNW can connect with people all over the world. Turn it all the way up, and come throw down with us live!

Emma

The second I heard the demo, I couldn’t wait to get on stage and go completely wild with everyone! It’s loaded with raw intensity about owning who you are and carries that heavy message that no matter where you’re from or what language you speak, the moment we turn up together, we’re one community. It’s pure EMNW energy that gets your whole body moving! Let’s roar “3, 2, 1!” together at the shows and bring the house down as the EMNW family!

Menu

I am beyond hyped to finally drop this track! The message hits hard on staying true to yourself while keeping your feet on the ground, which is something I live by. It gives me an instant boost every time I play it. Putting this on first thing in the morning is the ultimate kick-start. Let’s scream “3, 2, 1!” and set it off. Out on tour, I want to create moments where complete strangers end up jumping shoulder-to-shoulder. Put it on heavy rotation and make sure you lock down the chants!

If you’re intrigued to hear more from EMNW in their own words, consider checking out our interview with them, where we delved into a variety of subjects leading up to their major debut single LOVING TO GET US BY.

Party Loud

ぱりら

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   ぱりら