JVK Co., Ltd., the company behind the largest visual kei website “club Zy.”, is opening a visual kei retail shop on March 20 together with their partner “Powered By Parsons Co., Ltd.“. The store will be called “SHIBUYA Zy.” and is located in the heart of Shibuya, on the fifth floor of the shopping area MAGNET BY SHIBUYA109, reborn as the hub of Shibuya street culture. One of the goals being to showcase visual kei to the increasing amount of tourists that Japan attracts.

This was realized with the help of HAKUEI (PENICILLIN), now that he has taken the role of “honorary editor-in-chief” at club Zy.


The BUFFALO BOBS store inside the MAGNET by SHIBUYA109 shopping area will be reborn this spring as a visual kei retail shop “SHIBUYA Zy.”.

SHIBUYA Zy.’s main target is the sharply increasing number of tourists coming to Japan, and with its location at MAGNET by SHIBUYA109 located by the famous Shibuya Crossing, it aims to become a “Japan pop culture landmark centered around visual kei”.

In order to become the source of new appeal of visual kei, the physical shop of SHIBUYA Zy. will function as a visual kei showroom aimed mainly at tourists visiting Japan, and will actively deal with Powered By Persons’ own brand products along with goods from visual kei musicians’ brands and collaborative merchandise. The store was able to be realized with the efforts of club Zy.’s honorary editor in chief HAKUEI (PENICILLIN).

In the adjacent event area, live events organized by JVK (Japan Visual Kei) are in the plans. There will also be free magazine issues coupled with in-store events, and niconico live broadcasting from the seventh floor’s DJ booth area, in cooperation with the food court on the same floor.

JVK Co., Ltd.

Since its founding, JVK has consistently promoted cross-media business specializing in visual kei, as Japan’s pop culture thoroughly permeated Asia, Europe, and North and South America as well. The majority of fans are women between 16–30 years of age.

In December 2018, HAKUEI (PENICILLIN), who continuously plays an active role at the forefront of visual kei, took the position of “honorary editor-in-chief at the largest Japanese visual kei website, club Zy., in order to “become a pioneer of creating the new visual kei paradigm”.

Corporate website:

Interview with club Zy.’s honorary editor in chief HAKUEI:
https://www.club-zy.com/contents/217152 (Japanese)
https://jrocknews.com/?p=92319 (English)

Head office:

Representative director:
Kobayashi Miki

Powered By Parsons Co., Ltd.

Opened in 1995 in Ura-Harajuku as a boutique selling vintage clothes, sold carefully selected second-hand clothing purchased in the United States.

Started an original brand BUFFALO BOBS in 2005, currently expanding to 14 stores (nine physical stores, five e-shops).

Corporate website:

Physical retail stores:

Head office:

Representative director:
Tanaka Nobuyuki

Subscribe to new comments
Email notify on
Inline feedbacks
View all comments