Chaidura unveiled earlier today the music video for the third single, Plastic Beauty, from the upcoming EP LIMINAL.

The new single Plastic Beauty expresses the liminal stage of self-love through a diverse range of musical influences, from aggressive metalcore with glitching electronics to subtle hints of jazz and gospel. Aiding the mixture of genres is a visual kei influence, with Chaidura revealing that the track HEADACHE MAN by the GazettE inspired parts of the track musically.

The visual kei spirit that encourages endless expression and non-conformity also fills the music video. Plastic Beauty‘s music video takes on lookism with thought-provoking imagery. The flashing and glitching of sounds and visuals evoke a sense of emotional turmoil around lookism. Emotionless masks are on the faces of the people who match society’s accepted version of perfect. Identical and motionless like robots, a label written on the masks is the only distinguishing feature separating them. Like a full moon emanating from the endless night sky, a woman dressed in pure snowy white attire emanates from the dim background, resisting the urge to conform and wear the mask of synthetic beauty.

Chaidura – Plastic Beauty (Official Video) | Visual Kei • Jrock • Alternative Metal

Watch this video on YouTube

LIMINAL, the title of the EP, refers to the chaotic in-between stage of the person you were and the person you’re becoming. Whereas the previous two singles, Addiction and Heaven, confront internal struggles for self-growth, Plastic Beauty encourages resistance against the views of the outside world in the pursuit of self-love.

If you enjoy how Chaidura explores thought-provoking subjects through powerful and heavy arrangements, consider experiencing them live with his first UK tour, “LIMINAL BEGINNING”. Find the tour information below.