Takanori once again baffles us with the out-of-the-box thinking by starring and singing in a new commercial selling “Premium Aroma” by Shoshu-Riki (消臭力). Shoshu-Riki is a brand of air fresheners for homes and cars, but “Premium Aroma” which is packaged in a almost shampoo like bottle had us confused at first. Turns out it is a indoor air freshener, just out all the other products. We’ve helpfully included the commercial and the making of below, so enjoy yourselves. At the end you may question why, but then again, why not?

消臭力CM 「贈る人」篇 30秒

消臭力CMメイキング “贈る人”篇

We found instructions on how to use “Premium Aroma”, and it seems fairly straight forward to use:

Premium Aroma instructions.

Premium Aroma instructions.

What... What is going on?! Why is he on a plane?

What… What is going on?! Why is he on a plane?

Helping out a brother.

Helping out a brother

This isn’t the first advert he has made with this company:

More info:
Official website
YouTube
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