BABYBEARD has taken the Japanese expression “pien” (ぴえん) to the next level through the music video PIENNIZER! The expression which represents the pleading face-emoji (🥺) is quite trendy among the younger generation in Japan, and thanks to the music video and the English subtitles, the phenomenon can now be spread across the globe.

So on what occasions do you actually use pien? Here are some examples from the lyrics that you might be able to relate to:

I was home barefoot, then I stood, on a LEGO block (PIEN).

I thought I was pouring sugar but was pouring salt (PIEN).

Got a stain on my very favorite set of clothes (PIEN). Hung the laundry, and just then a sudden downpour!

BABYBEARD「ぴえナイザー」Official Music Video

Although pien in nature is a sad expression, the song PIENNIZER actually covers the bright side of life too. As stated by the member Kotomi:

So right now in Japan, there’s a popular word—which is also an emoji (🥺)—called “pien”. When something a little sad happens, or some kind of inconvenience happens, you make this face. But, even though sad things happen, or even though you’re not always going to enjoy things, tomorrow is another day. So PIENNIZER is about taking a positive attitude to life!

PIENNIZER comes off the trio’s first debut single Nippon Kara Konnichiwa and sits as the B-side song.

If you want to learn more about PIENNIZER or BABYBEARD in general, check out our full video interview with the lovely trio!

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  1. Nippon Kara Konnichiwa
    ニッポンからコン二チハ
  2. PIENNIZER
    ぴえナイザー
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