The line-up for this year’s Coachella has been revealed and to our surprise, we were able to spot Hatsune Miku and the massive Korean boy band BIGBANG on the promotional material. Both of these acts are scheduled to perform on April 10 and 17. Other notable acts include the fashion monster Kyary Pamyu Pamyu, hip hop unit Epik High, and the nu-metal band Rage Against the Machine.
It’s impressive to see how far the virtual singer Hatsune Miku has been able to push itself to a market outside a niche Japan in just a decade of time, starting with overseas concerts taking place in Los Angeles in 2011 among other similar events. The major international push started with Miku Expo in 2014 and has come a long way ever since. She is definitely an interesting phenomenon and with our first-hand experience, we can ensure you that is definitely the case! Recently we visited the sold-out show in London, the Tokyo Magical Mirai event, while also interviewing the creator of Hatsune Miku and the band behind Miku during live shows.
It was quite interesting seeing the name of a Korean boy band of a caliber such as BIGBANG appearing on the same image as Hatsune Miku. Not to mention how this was BIGBANG’s way of announcing their return from hiatus which been keeping fans worried for years, especially with major scandals concerning the members of the group (involving prostitutes, use of marijuana, and more).
Last year we saw X Japan perform at Coachella too, bringing their guitarist hide back to life with holographic projection. In the past, we’ve also seen the rap legend Tupac taking on the stage of Coachella as a hologram. But unlike those appearances, Hatsune Miku is a character who is fully digital.