androp has revealed an interested video for “Hana” on YouTube which will be online for a very short period of time, so catch it whilst you can. This video is to promote their upcoming best of album titled best[and/drop] which will be released on July 27.
The video shows a projection mapping of the music video “Hana” on a real lily flower arrangement, with 24-hour live coverage from the studio. The projection is automatically controlled in accordance with the wilting flowers and changes moment to moment, and so the music video also will change its appearance over time.
The stream will last until the flowers wither.
Take a look at the comment on the concept:
At the beginning of this project, we received a comment from Takahito Uchisawa.
“ Hana (= flower)” is a very old song I created 9 years ago. It’s already been 7 years since we started androp. Our music, and ourselves have changed significantly as the times and environments have. I think the same goes with our fans. When we decided to release our best album, we wanted these fans to re-discover the music of androp, and deliver something that depicts who we are now to the new fans. The message of the song to “do what you believe in despite all odds” is a feeling that has not changed over the years, and in fact is resonating with us stronger as we’ve grown older. I feel that this song “Hana” is a bridge that connects the music, the fans, and ourselves of the past with the present.”
That made me feel that the concept of “passing time” was equally as important as themes such as light, mind, flowers, water, which is sung in the lyric. That’s how we came up with an idea to create a video that keeps on changing as time goes by, by using a real flower and projecting videos onto them and live stream the installation. As the flower widdle, the video will organically change, and you can only view the video until the flower dies. I hope you can enjoy and feel the message about the beauty of life, through this finite visual experience.
Take a look at the promo for the album too:
CD 1 “And”
CD 2 “Drop”
Buy at CDJapan